FootRub
“In 2005, with the planned expansion of FOOTRUB – Sri Lanka’s pioneering Wellness Centre chain – we embarked on a mission to build the FOOTRUB brand and to position it as a premium service provider.
In selecting a media partner, the ability to relate to our vision, understand our business, its offerings and target markets was of prime importance to us. We also needed a media partner, who regardless of our shoe-string budget would give us due attention and work in a timely manner to develop creative and effective marketing collateral that would educate our target markets while conveying the essence of our brand. We chose Infinite Media.
Four years down the line, despite competition from numerous copy-cats, FOOTRUB continues to enjoy modest business growth and a premium clientele that frequents our centres regularly. Need we say more??”
- Ruwan Weerawardana
