Drew’s Ice Cream – Brand Design
Drew’s is a special blend of home-made specialty ice creams that have originated from the Bahamas. We were contracted to design an appropriate label to compliment this product which is to be marketed to a niche upmarket clientele in the Bahamas.
The Objective
To come up with an eye catching label that will appeal to the target audience. The label is very different but has a flair of tradition mixed together. The cartons would have to stand out from the rest in any display unit.
The Challenge
Developing a label that can be easily modified when the company expands in the future. Keep the print cost low while achieving the objectives and target a market in Bahamas.
The Solution
The label background is a modern blend of colour and the writing had a more traditional appeal to set apart the label from others. We varied the colours of the label for different product lines without loosing the Drew’s identity and theme. To keep the costs low we developed a sticker for the lid which our client could fill in with the flavours, ingredients etc in beautiful hand writing to also give the consumer the feel of the ice cream being more personalized. The end result was a stunning label that has complimented the product resulting in greater sales for Drew’s ice cream.
