“Lets Talk” TV Commercial for CCC Line Featuring Ambassador Kumar Sangakkara
The CCC Foundation is a ‘Not for profit’ charitable organization based in Australia and Sri Lanka. CCC supports people in Sri Lanka in the areas of Cancer treatment and care and Emotional wellbeing and mental health. We developed a 30 second commercial and a clip to be aired at fundraisers supporting the CCC Counseling line which is the first such line in Sri Lanka. This was done with the Sri Lankan Cricket Captain Kumar Sanngakkara and directed by Asoka Handagama.
The Objective
To reach out to Sri Lankans to call the CCCLine and get support and guidance through the free counseling line services. The secondary objective is to generate funds to support the CCCLine.
The Challenge
Coordinating with one of Sri Lanka’s most prominent personalities and be able to work on the copy to maximize the impact and make viewers relate to his message. Developing a clear and precise message that compliments Kumar Sangakkara and the CCCLine simultaneously. Encouraging the audience to take action to solve their emotional problems al within 30 seconds.
The Solution
Developed a 30 second video of Kumar Sangakkara and a potential caller to the CCCline to emphasize the need for counseling and sharing the message of the CCLIne. The clip was developed to show hope and that the line was available to anyone including Kumar Sangakkara -to show no one is an exception and we call you get support. Then ambiance and the effects all captured the mood for the commercial which resulted in a phenomenal increase in the number of phone calls received by the CCCline.
