Corporate Identity
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Corporate identity has all to do with branding. The logo is often the center of company branding, since it is an easily recognizable symbol which sets the corporation aside from other companies. Branding typically also includes a color scheme, and a general look and feel across a product family which makes all products recognizable. For example, a tea company will use related designs for all of its packaging, allowing consumers to pick its products out from among the competitors. “You never get a second chance to make a first impression”, so make sure your company makes a significant impression at the very first glance. Corporate identity is all about the visual presence of the company. Corporate identity is generally communicated in logos, designs, collateral and other visual materials. Most top notch companies owe their huge success to a positive corporate identity. | |||||||||
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Branding | Communications | Corporate Behaviour | |||||||
The branding of some corporations is very familiar to many consumers, demonstrating how powerful the look and feel of company products can be. Most consumers around the world, for example, recognize the classic script font and red and white color scheme of the Coca-Cola label, or the yellow and red color scheme of McDonald’s. Consistency of branding is a large issue, as consumers may reject products with entirely different design schemes. | Communications is also an important part of corporate identity. Communications include things like advertisements, press releases, news features on websites, utilizing social media and a well trained professional phone service. Usually, a company focuses on providing uniform communications which present the corporation in a positive light. These communications also encourage consumers to think of the company when they need a specific product or service. | Finally, corporate behaviour and ethics are a crucial component of corporate identity. Since some consumers actually base their buying habits on how companies act, many companies focus on presenting a very specific image. For example, a company may promote its use of green energy, treating employees fairly, CSR efforts, or products manufactured in a specific country. Publicly scrutinized members of the corporation are also generally expected to behave impeccably, ensuring the consumers think of the company in a good light. | |||||||
Managing corporate identity is multiphase effort that Infinite Media take seriously, especially in a crowded market.We work extensively with companies before they launch, and every time they introduce new products or services. We ensure that the company is acting in a way which is consistent with its corporate identity, ensuring the company’s position in the market stays strong.
The project will start with studying your business domain and current standing in the market.Our creative team works closely with our marketing team to gain appropriate insight into a client’s business. Just developing a professional logo or letterhead does not form a corporate identity, rather it involves a comprehensive marketing plan envisioning the identity from a market perspective and typically focus on the following areas :
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