การเขียนข่าวคือการนำเสนอข่าวสารอย่างมีประสิทธิภาพและดึงดูดใจมากที่สุด ข่าวหนักและเรื่องเด่นอาจดูแตกต่างกันไป แต่จะไม่เปลี่ยนเค้าโครงพื้นฐานของการเขียนข่าว จะต้องมีสิ่งที่นิยมเรียกว่า 5W และ H เพื่อให้ข่าวสมบูรณ์ ลำดับของอะไรเมื่อไรที่ไหนใครทำไมและอย่างไรอาจแตกต่างกันไปขึ้นอยู่กับสิ่งที่สำคัญกว่าและสิ่งที่สามารถดึงดูดผู้ชมได้มากกว่า ตัวอย่างเช่นหากประเด็นข่าวมีฮอลลีวูดหรือทำเนียบขาวเป็นที่ตั้ง “ที่ไหน” ก็ควรเป็นสถานที่ที่โดดเด่น
เรื่องราวข่าวสารเริ่มไหลโดยสิ่งที่สำคัญที่สุดอยู่ด้านบนและสำคัญน้อยที่สุดที่ด้านล่าง จากนั้นลำดับจะประกอบด้วยพาดหัว lede ข่าวที่เหมาะสมความคิดเห็นและคำพูด สิ่งนี้เรียกว่าโครงสร้างปิรามิดกลับหัว
พาดหัวข่าวจะต้องดึงดูดใจอย่างมากเพื่อให้สายตาของผู้อ่านที่มองดูหนังสือพิมพ์หรือข่าวออนไลน์แบบคร่าวๆหยุดลงทันที ผู้อ่าน 99% อ่านข่าวที่เลือก พวกเขาผ่านช่วงเสียงทั้งหมดและเลือกบางส่วนเพื่อลิ้มรส ผู้อ่านต้องบริหารเวลา หัวข้อข่าวเช่น “How the Waste was Won” หรือ “Coalition Government future imperfect” ทำให้พาดหัวข่าวที่สมบูรณ์แบบซึ่งไม่ค่อยมีใครอยากหลีกเลี่ยง
Lede เป็นสแลงสื่อสารมวลชนและวางไว้ถัดไป มันบอกเล่าเรื่องราวทั้งหมดในหนึ่งหรือสองประโยคและเป็นส่วนเปิดของเนื้อหาของข่าว Lede เป็นสิ่งที่ทำให้ช่องข่าวหรือหนังสือพิมพ์เป็นที่นิยมมากขึ้น มันเป็นศิลปะในการเขียนเรื่องราวทั้งหมดในไม่กี่เรื่องมันเป็นข่าวด่วนหรือสำนวนที่สื่อใช้เพื่อดึงดูดผู้ชม ในความเป็นจริงมันบอกเนื้อหาของข่าวใน 30 ถึง40คำและในหนึ่งหรือสองประโยค
ข้อความเนื้อหาอยู่ในบรรทัดถัดไป ซึ่งแบ่งออกเป็น 3 ถึง 5 ย่อหน้าประมาณ 3-5 ประโยค ส่วนที่สำคัญที่สุดของข่าวจะเป็นส่วนที่สำคัญที่สุดและส่วนที่สำคัญน้อยที่สุดหรือส่วนของ Affiliate เป็นส่วนท้าย คำพูด (ถ้ามี) จะถูกแทรกไว้ตรงกลางหรือตอนท้ายขึ้นอยู่กับความสำคัญและความหนาแน่นของความสัมพันธ์กับข่าว
การเขียนข่าวเป็นทั้งศิลปะและวิทยาศาสตร์ คุณต้องพัฒนาศาสตร์แห่งความจริงและศิลปะของการจัดวางอย่างรอบคอบ สไตล์และฝีมือการเขียนของคุณจะใช้เป็นอัญมณีในมงกุฎ
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